Digital ad spending distribution in Brazil 2023, by format

In 2023, display and other online formats accounted for almost two-thirds of Brazil's digital advertising spending. Social media ads followed with little more than one-fifth or 21.4 percent, while online video's share stood at 7.2 percent. Collectively, online channels' share in Brazil's ad spend reached 38.2 percent in 2023, according to data collected from ad agencies across the South American country.

至2023年，巴西数字广告支出中，显示屏及其他在线格式占据了近三分之二的比例。社交媒体广告紧随其后，占比略超过五分之一，即21.4%，而在线视频的份额为7.2%。据收集自整个南美国家的广告代理机构的数据显示，2023年，在线渠道在巴西广告支出中所占份额达到了38.2%。