The Role of Nyabis in Entrepreneurship: Managing Risk and Uncertainty Among Pandalungan MSME Entrepreneurs

The study reveals that entrepreneurs from MSMEs in Pandalungan perceive nyabis as a means of maintaining ties with kyai to seek blessings and guidance, which serves as part of their risk management strategy, particularly in addressing invisible unfair competition. Through the act of offering a voluntary monetary gift, they express gratitude and affirm their belief that this practice acts as tolak bala, protecting their businesses from potential negative influences. This tradition is deeply rooted in the Madurese cultural philosophy, which emphasizes respect for certain figures, such as elders and leaders, who are believed to hold the key to a successful life. The sense of peace and renewed motivation experienced after nyabis plays a significant role in enhancing their commitment to worship and hard work, ultimately contributing to the smooth operation of their businesses.