Vampire Effect in Digital Advertising
收藏Mendeley Data2026-04-09 收录
下载链接：
https://data.mendeley.com/datasets/hvtrbfn3ny
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资源简介：
This is an xls workbook with the the full dataset and the eight regression models for all the four treatment with brand and message recall conducted using XLSTAT.
提供机构：
The American University in Cairo
