Travel Influencer Endorsement for Homestays

<b>Questionnaire Description for Upload:</b>This is the survey instrument used to collect data from 217 urban tourists in Northern and Central India (2025). The questionnaire measures the impact of travel influencer endorsements on rural homestay intentions through rural image perceptions and subjective norms, based on the Theory of Planned Behavior (TPB).<b>Key Features:</b>16 items across 4 constructs (5-point Likert scale)Demographics: Gender, Age, Education, Occupation, StateEthical compliance: Declaration of Helsinki, informed consentAdministered via Google Forms (face-to-face by enumerators)Duration: 5-7 minutes<b>Constructs:</b> Travel Influencer Endorsement (TIE1-4), Subjective Norms (SNM1-5), Rural Food Brand Image (RFI1-4), Homestay Intention (HSI1-3)