Pink and Blue: Sex and Age in the Pfister's Test

Abstract As one of the indicators of emotional dynamics in the Color Pyramid Test of Pfister is related to the color choices, it is important to check whether age or gender are related to the choice of colors, under the influence of cultural factors. Among the possibilities, this work emphasizes the prevalent idea in the occidental culture that pink was the color for girls and blue would be the color of the boys. To achieve this goal, we compared the use of different shades of blue and red in Pfister tests of 734 children and adults of both genders. The female participants showed a preference for lighter shades, which is socially attributed to femininity, and male participants in darker colors, suggesting emotional control. It was also observed increased lighter shades among boys when compared to men and darker shades for girls in relation to women. It suggests that the choice of the colors differ among sex and age, specially the pink and blue, according some cultural influences.