eCommerce Benchmark KPIs: Camping & Adventure in Vietnam

In 2023, next to an add-to-cart rate of 7.1%, a cart abandonment rate of 74.3%, and a conversion rate of 1.8%, the eCommerce Benchmark KPIs for Camping & Adventure in Vietnam also consist of an AOV of US$89.3, a discount rate of 11.9%, and a return rate of 2.9%.

至2023年，越南露营与探险电子商务领域的基准关键绩效指标（KPIs）亦包括7.1%的加入购物车率、74.3%的购物车放弃率、1.8%的转化率，同时平均订单价值（AOV）为89.3美元，折扣率为11.9%，退货率为2.9%。