eCommerce Benchmark KPIs: Footwear in Thailand

In 2023, next to an add-to-cart rate of 12.5%, a cart abandonment rate of 82.4%, and a conversion rate of 2.2%, the eCommerce Benchmark KPIs for Footwear in Thailand also consist of an AOV of US$83.1, a discount rate of 8.8%, and a return rate of 10.4%.

于2023年，泰国鞋类电子商务的基准关键绩效指标（KPIs）除却12.5%的加入购物车率、82.4%的购物车放弃率及2.2%的转化率之外，还包括平均订单价值（AOV）为83.1美元、折扣率为8.8%以及退货率为10.4%。