Data sets from the guest survey in the research project AIR - AI-based recommender for sustainable tourism [Data set]

As part of the AIR research project - AI-based recommender for sustainable tourism - guest surveys were conducted in the form of face-to-face interviews in six German use cases: North Sea, Baltic Sea, Sauerland (ski resorts and lakes), Ruhr area, Allgäu Füssen, Allgäu rural area. This form of demand analysis is intended to obtain information about the demographics of the guests, tourist behaviour patterns, reasons for the choice of destination and perception of the destination as well as information behaviour. The surveys were carried out from July to the end of September 2022, for the Sauerland ski resorts in the 2022/23 winter season. 5,975 people were surveyed in total, all of whom are included in this SPSS dataset (sav-format).