The Role of Artificial Intelligence in Branding Strategies: An Insight For Sustainable Beauty Entrepreneurship Dataset

This study uses a 222 open dataset exported from the Scopus database, containing bibliographic information related to scientific publications. The dataset includes essential metadata such as authors, titles, publication years, source titles, abstracts, keywords, affiliations, citation counts, and document types. Each record also contains a unique Scopus identifier (EID) that allows readers to trace the original publication directly from the Scopus platform. The dataset was collected following Scopus’ standard export format and does not include any confidential, personal, or sensitive information. All data represent publicly accessible metadata about published academic works. No full-text articles are included, and no protected or proprietary content is shared. The dataset is used solely for research and analytical purposes, such as bibliometric analysis, trend identification, and evaluation of research productivity.