Starbucks brand profile in Germany 2022

How high is the brand awareness of Starbucks in Germany?When it comes to restaurant chain customers, brand awareness of Starbucks is at 90% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Starbucks in Germany?In total, 32% of German restaurant chain customers say they like Starbucks. However, in actuality, among the 90% of German respondents who know Starbucks, 36% of people like the brand.What is the usage share of Starbucks in Germany?All in all, 23% of restaurant chain customers in Germany use Starbucks. That means, of the 90% who know the brand, 26% use them.How loyal are the customers of Starbucks?Around 19% of restaurant chain customers in Germany say they are likely to use Starbucks again. Set in relation to the 23% usage share of the brand, this means that 83% of their customers show loyalty to the brand.What's the buzz around Starbucks in Germany?In August 2022, about 16% of German restaurant chain customers had heard about Starbucks in the media, on social media, or in advertising over the past three months. Of the 90% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around Starbucks in Germany.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

在德国，星巴克的品牌认知度究竟如何？针对餐饮连锁品牌的消费者群体，星巴克的品牌认知度高达90%。此次调查采用辅助品牌识别的概念，向受访者展示了品牌的标志以及书面品牌名称。星巴克在德国的受欢迎程度如何？总体而言，32%的德国餐饮连锁消费者表示他们喜欢星巴克。然而，实际上，在那些知道星巴克的90%的德国受访者中，有36%的人喜爱该品牌。星巴克在德国的使用份额是多少？总的来说，德国餐饮连锁消费者中有23%使用星巴克。这意味着，在那些知道该品牌的90%的人中，有26%的人使用它。星巴克的客户忠诚度如何？大约19%的餐饮连锁消费者表示他们可能会再次使用星巴克。相对于品牌的23%的使用份额，这意味着有83%的客户对品牌表现出忠诚。围绕星巴克在德国的舆论如何？截至2022年8月，大约16%的德国餐饮连锁消费者在过去三个月内通过媒体、社交媒体或广告了解到星巴克。在那些知道该品牌的90%的人中，这一比例是18%，意味着在调查进行时，德国对星巴克的舆论热度并不高。若您希望比较不同品牌，可以通过选择调查项目进行深入分析，按总在线人口或特定品牌的用户进行筛选，或针对您量身定制的目标群体进行深入挖掘，我们的消费者洞察品牌关键绩效指标调查将为您提供全面支持。