抖音平台购买生发剂消费者分类数据

通过抖音后台数据统计分析生发剂消费数据，通过对历史下单用户画像建立，对用户进行标签制定，定位用户消费级别，为消费者广告营销策略提供数据支持。1、采集各季度的各个用户购买生发剂的数量等数据，并对用户进行脱敏处理，只采集用户编号。2、数据加工：当季总消费数量为各个用户购买生发剂的数量之和，用户消费占比(%)=消费数量/总消费数量*100%。3、用户消费能力运用ABCDEF分类法，对消费占比≥3%的，给予“A类”用户分级；消费占比≥2%不足3%的，给予“B类”用户分级；消费占比≥1%不足2%区间的，给予“C类”用户分级；消费占比≥0.5%不足1%区间的，给予“D类”用户分级；消费占比≥0.1%不足0.5%区间的，给予“E类”用户分级；消费占比＜0.1%的，给予“F类”用户分级。This dataset is developed by analyzing hair growth agent consumption data via Douyin backend statistics, building user profiles from historical order records, formulating user tags, identifying user consumption tiers, and providing data support for consumer-focused advertising and marketing strategies. 1. Data Collection: Collect data including the purchase quantity of hair growth agents by each user in each quarter, and conduct desensitization processing on users, only retaining user IDs. 2. Data Processing: The total quarterly consumption quantity is the sum of the hair growth agent purchase quantities of all individual users. The user consumption share (%) is calculated as (consumption quantity / total consumption quantity) * 100%. 3. User Consumption Capability Classification: The ABCDEF classification method is applied to grade users: users with a consumption share of ≥3% are categorized as "Category A"; users with a consumption share of ≥2% and <3% are categorized as "Category B"; users with a consumption share of ≥1% and <2% are categorized as "Category C"; users with a consumption share of ≥0.5% and <1% are categorized as "Category D"; users with a consumption share of ≥0.1% and <0.5% are categorized as "Category E"; users with a consumption share of <0.1% are categorized as "Category F".