eCommerce Benchmark KPIs: Global Tools & Construction Supplies

In 2023, next to an add-to-cart rate of 9.2%, a cart abandonment rate of 74.6%, and a conversion rate of 2.3%, the eCommerce Benchmark KPIs for the global Tools & Construction Supplies market also consist of an AOV of US$146.1, a discount rate of 9.1%, and a return rate of 8.1%.

于2023年，在全球工具及建筑材料电商市场中，除了9.2%的加入购物车比率、74.6%的购物车放弃率以及2.3%的转化率之外，电商基准关键绩效指标（KPIs）还包括平均订单价值（AOV）为146.1美元、折扣率为9.1%以及退货率为8.1%。