Attitude and perception of families in Bangkok towards tablets and smartphones usage

This study “Attitude and perception of families in Bangkok towards tablets and smartphones usage” had been chosen for the purpose of enhancing awareness of adequate tablet and smartphone usage and providing recommendation for Thai families and created social opportunities. Since in present tablet and/or smartphone is vital for people but using them during family time might block family bonding also. The research was undertaken on both qualitative and quantitative basis. The exploratory research using desk research, in-depth interview and focus group had been conducted to gain the insights of target respondents, explored the attitude and perception towards tablet and smartphone usage and investigated the main points of this research to become a guideline of questionnaire design. The descriptive research using questionnaire survey was conducted with offline and online approach in order to quantify the data by Statistic Package for the Social Sciences (SPSS). The study was carried out in Bangkok area upcountry-urban area. All target respondents had their own tablet and/or smartphone, lived in Bangkok area and upcountry-urban area, both male and female. The number of respondents for interview was 4, 10 for focus group and 200 for questionnaire survey. More than 70% of them were female. The findings showed that the majority of respondents spend 4-6 hours a day with their smartphone and/or tablet and top 3 of preferable functions / programs / applications which were instant message, Internet and social network. In addition, age, marital status and occupation affected on attitude and perception toward tablets and smartphones usage.