Food Vlog Induced Craving and Consumption Behavior among Young Adults of Kerala

This dataset comprises responses from 207 social media active food enthusiasts who participated a survey investigating the impact of social media food vlogs on consumer behavior. Key variables measure the frequency of vlog consumption, the intensity of resulting food cravings, the level of trust in vloggers, and the self-reported likelihood of visiting recommended food outlets. The data also includes demographic variables (age, gender) and general social media usage patterns to provide context for the attitudinal and behavioral responses.