U.S. dollar sales of the leading single-serve microwave popcorn brands 2015

This statistic features the dollar sales of the leading microwave popcorn brands of the United States in 2015. For the 52 weeks ending May 17, 2015, Pop Secret was the leading microwave popcorn brand of the United States with generated sales amounting to about 165.09 million U.S. dollars.PopcornPopcorn is a popular snack made from a type of corn which expands when heated. This snack is traditionally cooked with butter or oil in a stove-top kettle or pot, however, a wide assortment of microwave popcorn or ready-to-eat popcorn is available in the market. In 2013, more than one billion pounds of unpopped popcorn was sold in the United States. During this period, this variety accounted roughly 90 percent of popcorn sales for at-home consumption.Microwave popcorn was introduced to the public in the early 1980s. Popcorn kernels are packed in a sealed microwave-safe paper bag along with cooking oil, seasonings, and natural or artificial flavorings. Diamond Foods Inc. was the second-leading single-serve microwave popcorn vendor in the United States in 2015. The company sold over 66 million units of popcorn that year, generating more than 236 million U.S. dollars in sales. Pop Secret, Orville Redenbacher’s Pop Up Bowl and Pop Weaver were the most popular single-serve microwave popcorn brands in the country in 2015. That year, U.S. consumers also demonstrated a preference for private label brands—approximately 53.28 million units of private label single-serve microwave popcorn were sold nationwide.Smartfood and Skinny Pop were the country’s top ready-to-eat popcorn brands in 2015, with combined sales of 253.5 million U.S. dollars.

本统计数据展示了2015年美国领先微波爆米花品牌的销售额。截至2015年5月17日的52周内，Pop Secret成为了美国微波爆米花市场的领导者，其销售额约为1.6509亿美元。爆米花，一种在加热时膨胀的玉米制品，是一种流行的零食。传统上，这种零食会在炉灶上的锅或壶中用黄油或油烹制，然而，市场上也提供了各种微波爆米花和即食爆米花。在2013年，美国售出了超过10亿磅的未爆米花，在此期间，这种品种占据了家庭消费爆米花销售额的大约90%。微波爆米花在20世纪80年代初被引入公众视野。爆米花籽粒被封装在密封的微波炉安全纸质袋中，袋内装有烹饪油、调料以及天然或人工调味品。在2015年，Diamond Foods Inc.成为了美国第二大的单份微波爆米花供应商，当年该公司售出了超过6600万份爆米花，销售额超过2.36亿美元。Pop Secret、Orville Redenbacher’s Pop Up Bowl和Pop Weaver在2015年成为了美国最受欢迎的单份微波爆米花品牌。当年，美国消费者也显示出对私有品牌偏好——全国范围内售出了约5328万份私有品牌单份微波爆米花。Smartfood和Skinny Pop在2015年成为了美国最受欢迎的即食爆米花品牌，其销售额合计达到2.535亿美元。