IRI Marketing Data Set

IRI (Information Resources, Inc.) has just released an extensive set of data for academic use. This is 5 [now updated to 6] years of store scanner data and consumer panel data for 30 large consumer packaged goods categories. TNS is providing advertising data on two categories. This data covers stores in 49 markets for store level data and 2 markets for consumer panel data. This is such a large data set (over 50 gigabytes) that we are delivering it on a USB drive. More information about this data set can found at the IRI web site. http://us.infores.com/academic This site contains a high level description of the data set (Bronnenberg, Kruger and Mela, 2008, published in the July-August issue of Marketing Science), and a document containing terms of use for the dataset. We've set up a Google Groups site to support the data set. This group is available to those who've signed the terms of use and received the data set. This is the first database submission that Marketing Science has accepted.

IRI（Information Resources, Inc.，信息资源公司）刚刚发布了一套面向学术用途的大规模数据集。该数据集包含时长5年（现已更新至6年）的门店扫描数据与消费者面板数据，覆盖30个大型包装消费品品类。TNS为两个品类提供广告数据。其中，门店级数据覆盖49个市场的线下门店，消费者面板数据则覆盖2个市场。该数据集体量超过50吉字节，规模庞大，因此我们将通过U盘进行交付。更多数据集相关信息可访问IRI官方网站：http://us.infores.com/academic。该网站包含该数据集的高阶概述（Bronnenberg、Kruger与Mela，2008年，发表于《营销科学（Marketing Science）》7-8月刊），以及数据集的使用条款文档。我们还搭建了谷歌群组（Google Groups）社区以提供数据集相关支持，该社区仅对签署使用条款并获取数据集的用户开放。本次提交也是《营销科学（Marketing Science）》首次接收的数据库类投稿。

搜集汇总

背景与挑战

背景概述

IRI Marketing Data Set是由Information Resources, Inc.发布的大规模学术营销数据集，包含2001年至2006年共6年的商店扫描数据和消费者面板数据，覆盖美国49个市场的商店级数据和2个市场的消费者面板数据，涉及30个快速消费品类别，数据量超过50GB。该数据集专注于营销研究，包含定价、促销等关键变量，适用于分析消费者购买行为和市场竞争动态。