Growth of total FMCG market in Romania 2023, by channels

The channel with the highest growth in the first half of 2023 was the discounters (26.3 percent in value), followed by smaller formats — mini-markets (22.7 percent) and supermarkets (16.5 percent). Traditional trade increased in value by 15.3 percent, while hypermarkets recorded the slowest growth, at 13 percent. Overall the FMCG market increased in value by 17.8 percent. A notable trend in the year’s second quarter is the change in consumption patterns in hypermarkets and supermarkets: despite the average shopping basket value in hypermarkets remaining relatively constant regardless of inflation, the number of transactions increased by nearly 10%.

2023年上半年，折扣店渠道的销售额增长最为显著，达到26.3%，紧随其后的是小型业态——迷你市场和超市，增长率分别为22.7%和16.5%。传统贸易的销售额增长了15.3%，而大型超市的增长速度最慢，仅为13%。总体而言，快速消费品（FMCG）市场的销售额增长了17.8%。值得注意的是，在当年的第二季度，大型超市和超市的消费模式发生了变化：尽管在通货膨胀的影响下，大型超市的平均购物篮价值保持相对稳定，但交易次数却增加了近10%。