All Media and Products Survey 2008 - South Africa

Abstract
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The South African Audience Research Foundation (SAARF) conducts the All Media and Products Survey (AMPS) to collect data on media usage of South Africans, as well as their ownership or usage of certain products and services.

Geographic coverage
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The survey covers major rural and urban areas in South Africa. This includes major metropolitan areas in Gauteng, Western Cape, Eastern Cape, KwaZulu-Natal, Free State and Northern Cape.

Analysis unit
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Households and individuals

Universe
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The universe which the AMPS sample is drawn comprises virtually all South African adults aged 15 years or older throughout urban and rural areas of major metropolitans in South Africa. The survey covers residents in private households, or hotels, residential hotels and similar accommodation in the Republic of South Africa.

Kind of data
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Sample survey data

Sampling procedure
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The universe which the AMPS sample is drawn comprises adults aged 15 years or older in South Africa. A multistage, area stratified, quasi-probability design was employed on a full annual sample. Using population estimates, the sample is then grossed up to the total population so that findings can be looked at in terms of both percentage and thousands of people. The data were collected by personal, in-home interviews. In the case of each racial group, certain areas were excluded from consideration, as containing no persons or a negligible number of persons in a given group.

Mode of data collection
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Face-to-face [f2f]

{'Abstract': '摘要
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南非受众研究基金会（SAARF）通过实施全媒体与产品调查（AMPS），旨在搜集南非民众在媒体使用、特定产品及服务拥有或使用方面的相关数据。

地理覆盖范围
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该调查涵盖了南非的主要农村和城市地区，包括豪登省、西开普省、东开普省、夸祖鲁-纳塔尔省、自由州和北开普省的主要都市区域。

分析单位
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家庭与个人

总体
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AMPS样本所涉及的总体几乎囊括了南非所有15岁及以上、居住在南非主要都市的城乡地区的成年人。调查对象包括私人住宅、酒店、住宅酒店以及类似的住宿设施中的居民。

数据类型
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样本调查数据

抽样程序
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AMPS样本所涉及的总体为南非15岁及以上的成年人。采用了一种多阶段、区域分层、准概率设计，对全年样本进行了全面调查。通过人口估计，样本规模得以扩大至总人口，以便研究结果可以从百分比和千人规模两个角度进行审视。数据通过面对面访谈的方式收集。在考虑每个种族群体时，某些地区因该群体人数极少或无人在内而被排除在外。

数据收集方式
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面对面访谈 [f2f]'}