MBI Sociodemographic-Bundle Basic for Latvia at Postcode Level

MBI's sociodemographic data is available for many countries worldwide. All data comes from a single source, ensuring consistency and comparability across markets. Depending on the country, different variables are available. The Sociodemographics-Bundle Basic for Latvia at the 4-digit postcode level includes the following variables:

- CTRYCODE: Two digit country code by ISO 3166
- NAME: Name of administrative area / Name of the most populous administrative area / Name of the respective micro-area or the next higher level
- POSTCODE: Postal code
- P_PRM: Population (Nighttime) year average: per mill of country
- P_T: Population (Nighttime) year average: total number

If you require a variable not included in the Basic Bundle, feel free to reach out. We will be happy to help you find a product that fits your needs.

The data offered on this site are sociodemographic data at the postal code level. This fine-grained level of detail makes the data suitable for a wide range of applications – for example, enriching customer databases, which are often organized by postal code. Additional geographic levels are available for most countries upon request.

MBI’s sociodemographic data supports informed decision-making wherever a clear understanding of the market is needed. It is especially valuable for use cases such as:

- Quantify regional sales opportunities / market potentials
- Focus on marketing activities locally
- Controlling: Formulate realistic and quantified objectives
- Identify unused market potential
- Restructure and optimize market and sales areas
- Site planning: Develop expansion strategies
- Evaluate areas for strengths and weaknesses
- Map marketing campaigns

原始信息汇总

MBI Sociodemographic-Bundle Basic for Latvia at Postcode Level

概述

MBI提供的拉脱维亚4位邮政编码级别的基础社会人口统计数据，适用于多种应用场景，如客户数据库丰富、市场分析等。数据来源单一，确保市场间的一致性和可比性。

关键变量

• CTRYCODE: 两位国家代码（ISO 3166）
• NAME: 行政区域名称
• POSTCODE: 邮政编码
• P_PRM: 人口（夜间）年平均：占国家总人口的千分之一
• P_T: 人口（夜间）年平均：总数

商业需求

• 市场分析: 发现未开发的市场潜力，基于人口特征精确量化区域销售机会。
• 需求预测: 利用人口趋势设定数据驱动的销售和绩效目标。
• 位置规划: 评估目标区域的社会人口构成，制定有效的扩展策略。
• 360度客户视图: 结合社会人口统计数据和客户数据，全面了解客户需求和行为。
• 位置数据丰富: 通过详细的人口和家庭属性丰富地理数据集。

数据字典

表名: MBI_MARKETDATA_2024_LV_POSTCODES4_SOCIO

列名及类型

• CTRYCODE: Varchar
• POSTCODE: Varchar
• NAME: Varchar
• P_T: Number
• P_PRM: Number

数据示例

CTRYCODE	POSTCODE	NAME	P_T	P_PRM
LV	2136	Siguldas novads	3626	1.94712581461390
LV	2140	Siguldas novads	767	0.41187134578291

使用示例

sql SELECT * FROM SOCIO."MBI_MARKETDATA_2024_LV_POSTCODES4_SOCIO";

更多来自Michael Bauer International GmbH的数据产品

• MBI Purchasing Power Data for Poland Postcode Level
• MBI Sociodemographic Data for Bulgaria
• MBI Sociodemographic-Bundle Basic for Lithuania at Postcode Level
• MBI Sociodemographic Data for Albania
• MBI Sociodemographic Data for Bosnia and Herzegovina
• MBI Sociodemographic Data for Romania

其他信息

• 刷新频率: 每年
• 时间覆盖范围: 2024年1月1日至2024年12月31日
• 地理覆盖范围: 拉脱维亚（按邮政编码）
• 云区域可用性: AWS多个区域

联系方式

• 销售: [e-mail]
• 支持: [e-mail]