MBI Sociodemographic-Bundle Basic for Latvia at Postcode Level
收藏资源简介：
MBI's sociodemographic data is available for many countries worldwide. All data comes from a single source, ensuring consistency and comparability across markets. Depending on the country, different variables are available. The Sociodemographics-Bundle Basic for Latvia at the 4-digit postcode level includes the following variables: - CTRYCODE: Two digit country code by ISO 3166 - NAME: Name of administrative area / Name of the most populous administrative area / Name of the respective micro-area or the next higher level - POSTCODE: Postal code - P_PRM: Population (Nighttime) year average: per mill of country - P_T: Population (Nighttime) year average: total number If you require a variable not included in the Basic Bundle, feel free to reach out. We will be happy to help you find a product that fits your needs. The data offered on this site are sociodemographic data at the postal code level. This fine-grained level of detail makes the data suitable for a wide range of applications – for example, enriching customer databases, which are often organized by postal code. Additional geographic levels are available for most countries upon request. MBI’s sociodemographic data supports informed decision-making wherever a clear understanding of the market is needed. It is especially valuable for use cases such as: - Quantify regional sales opportunities / market potentials - Focus on marketing activities locally - Controlling: Formulate realistic and quantified objectives - Identify unused market potential - Restructure and optimize market and sales areas - Site planning: Develop expansion strategies - Evaluate areas for strengths and weaknesses - Map marketing campaigns
MBI Sociodemographic-Bundle Basic for Latvia at Postcode Level
概述
MBI提供的拉脱维亚4位邮政编码级别的基础社会人口统计数据，适用于多种应用场景，如客户数据库丰富、市场分析等。数据来源单一，确保市场间的一致性和可比性。
关键变量
- CTRYCODE: 两位国家代码（ISO 3166）
- NAME: 行政区域名称
- POSTCODE: 邮政编码
- P_PRM: 人口（夜间）年平均：占国家总人口的千分之一
- P_T: 人口（夜间）年平均：总数
商业需求
- 市场分析: 发现未开发的市场潜力，基于人口特征精确量化区域销售机会。
- 需求预测: 利用人口趋势设定数据驱动的销售和绩效目标。
- 位置规划: 评估目标区域的社会人口构成，制定有效的扩展策略。
- 360度客户视图: 结合社会人口统计数据和客户数据，全面了解客户需求和行为。
- 位置数据丰富: 通过详细的人口和家庭属性丰富地理数据集。
数据字典
表名: MBI_MARKETDATA_2024_LV_POSTCODES4_SOCIO
列名及类型
- CTRYCODE: Varchar
- POSTCODE: Varchar
- NAME: Varchar
- P_T: Number
- P_PRM: Number
数据示例
| CTRYCODE | POSTCODE | NAME | P_T | P_PRM |
|---|---|---|---|---|
| LV | 2136 | Siguldas novads | 3626 | 1.94712581461390 |
| LV | 2140 | Siguldas novads | 767 | 0.41187134578291 |
使用示例
sql SELECT * FROM SOCIO."MBI_MARKETDATA_2024_LV_POSTCODES4_SOCIO";
更多来自Michael Bauer International GmbH的数据产品
- MBI Purchasing Power Data for Poland Postcode Level
- MBI Sociodemographic Data for Bulgaria
- MBI Sociodemographic-Bundle Basic for Lithuania at Postcode Level
- MBI Sociodemographic Data for Albania
- MBI Sociodemographic Data for Bosnia and Herzegovina
- MBI Sociodemographic Data for Romania
其他信息
- 刷新频率: 每年
- 时间覆盖范围: 2024年1月1日至2024年12月31日
- 地理覆盖范围: 拉脱维亚（按邮政编码）
- 云区域可用性: AWS多个区域
联系方式
- 销售: info@mbi-geodata.com
- 支持: info@mbi-geodata.com
