Consumer Analysis 87

Consumption and consumer behavior of the population.

Topics: Drinking habits with non-alcoholic refreshments and alcoholic
drinks as well as preferred brand; preferred type of wine and preferred
area of origin; average amount of expenditure for a bottle of wine or
champagne; spirits preference; type of one´s own forms of savings and
investment; type of bank account and financial institute; possession of
a Euro-check card; possession or planned acquisition of a credit card;
detailed information on building loan contracts and insurance policies;
short trips, vacation trips and tour operator; vacation destination and
means of transport used on the short trip and vacation trips; frequency
of mail-order purchases and amount of expenditure; mail-order company
preference; department store purchase due to magazine ads; shopping
place preference for clothing and durable economic goods; trips to
fast-food restaurants; personal camera equipment or available in
household; brand of one´s own camera; most important characteristics of
a camera as well as planned acquisition and amount of expenditure;
number and type of films purchased; frequency of use of diet foods;
used tonics as well as frequency of consumption; frequency of use of
pain-killers and type of complaints; self-treatment or decision of the
doctor in choice of pain-killers; purchase of preparations against
colds and headcolds; frequency of use of selected health preparations;
preferred acne medicine; type of toys purchased; preferred brand of
soap; frequency of use of bathing or shower salts, deodorants or body
sprays, tooth paste, denture and hair care products as well as
preferred brand; frequency of use of sun screens and preferred brand;
frequency of use of selected body care products as well as preferred
brand; last purchased brand of toilet water or perfume; consumption and
frequency of use of foods from the areas of ready-to-eat products,
breakfast drinks, milk products, cereal products, side-dishes as well
as preferred brand; having a pet and frequency of use of pet food;
possession of drivers license; number of cars in household; frequency
of use of car and annual distance driven; new or used car; personal or
company car; year of manufacture, displacement, manufacturer and model
of car; type of tires and preferred brand of tires; type of vehicle
fuel and preferred brand; preferred brand of motor oil; age and
features of car radio; desired features of a car radio; brands of car
considered in purchase considerations and preferred engine
displacement; most important criteria in choice of a car brand; planned
acquisition of a new car; consumer habits regarding selected
confectioneries and snacks as well as preferred brand; smoking habits,
use of tobacco products and preferred brand; possession, age and brand
of selected products from the area of entertainment electronics and
home computers; most important features of a television set; value of
hifi equipment; planned acquisition of video camera, video recorder, CD
player and home computer; preferred supplement equipment for a new
television set; frequency and point in time of use of video recorder;
cable connection in household or interest in cable connection;
possibility of reception of teletext; use of Btx and presence of a Btx
keyboard; preferred leisure activities; interest in information about
selected products and services; dealing with money and need to prepare
for the future, health consciousness, pleasure orientation, attitude to
healthful nutrition, environmental consciousness, attitude to household
as well as to residence and furnishing, cooking and baking as hobby,
understanding of one´s role in marriage and partnership, attitude to
external appearance, brand awareness, attitude to advertising, dealing
with technology, consumption orientation, pioneering consumer behavior
(scales); preferred living room style of furnishing; brand or price
consciousness in purchase of selected products; number of pairs of
glasses purchased in the last few years; media usage; housing
conditions; planned measures to save energy; type of maintenance work
conducted in household; planned purchase of one´s own home or
condominium; having a garden and type of garden.

The following additional questions were posed to those in charge of
household or heads of household: possession, age and brand of selected
electrical appliances and planned acquisitions; type, age and brand of
vacuum cleaner as well as of refrigeration equipment; preferred brand
and frequency of use of detergent and mild detergents, fabric
conditioners, dishwashing liquids as well as household cleansers;
possession, age and planned acquisitions of selected electrical
appliances for dental hygiene; consumption and frequency of use of
ready-to-use products, instant soups and sauces, frozen products, ice
cream, cornflakes, muesli, spices, cooking fats and oils as well as
sauces.

The following questions were posed only to women: frequency of use and
preferred brand of physical hygiene products; purchase of shaving
lotion and preferred brand; frequency of use of selected cosmetics,
toilet water and perfumes as well as preferred brand; clothing style
and clothing size.

The following questions were posed only to men: shaving habits; age
and brand of shaver; shaving system used; preferred razor blades and
razor; frequency of use of shaving lotion and toilet water as well as
preferred brand.

Demography: age; sex; marital status; living together with a partner;
one´s own children; age and number of children in household
(classified); one´s own children already outside the home; school
education; occupational position; employment; number of persons in
household with their own income; monthly net income of respondent;
amount respondent could save from his income monthly; monthly net
household income; amount of household income that could be saved
monthly; size of household; respondent is head of household;
characteristics of head of household; residential status; yard and use
of the yard (ornamental or vegetable garden); intent to buy a
condominium or one´s own home; jobs around the house carried out in
last year; planned measures to save energy; clothing size; city size;
state; administrative district.

Also encoded was: district code.