eCommerce Benchmark KPIs: Fashion in Serbia

In 2023, next to an add-to-cart rate of 13.4%, a cart abandonment rate of 82.6%, and a conversion rate of 2.3%, the eCommerce Benchmark KPIs for Fashion in Serbia also consist of an AOV of US$68.9, a discount rate of 21.7%, and a return rate of 11.4%.

于2023年，塞尔维亚时尚电商基准关键绩效指标（KPIs）亦呈现出13.4%的添加购物车率、82.6%的购物车放弃率以及2.3%的转化率。此外，平均订单价值（AOV）为68.9美元，折扣率为21.7%，退货率为11.4%。