eCommerce Benchmark KPIs: Food in Ukraine

In 2023, next to an add-to-cart rate of 13.1%, a cart abandonment rate of 67.9%, and a conversion rate of 4.2%, the eCommerce Benchmark KPIs for Food in Ukraine also consist of an AOV of US$47.5, a discount rate of 13.3%, and a return rate of 4.8%.

在2023年，乌克兰食品电商基准关键绩效指标（KPIs）除却13.1%的加入购物车率、67.9%的购物车放弃率以及4.2%的转化率之外，还包括平均订单价值（AOV）为47.5美元、13.3%的折扣率和4.8%的退货率。