2024 WNBA Sponsorship Exposure Data

Relo Metrics provides a valuation of every brand exposure across broadcast and social for all 12 WNBA teams. Brands can use this data to evaluate active partnerships and explore future opportunities.

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View Included:

- Exposure generated per sponsor and placement type across each rights holder

Tables Included: (available through the view)

- Rights holders
- Sponsors
- Placement types
- Sponsor annotations

Fields Included:

- League Year
- Sponsor
- Placement
- Platform
- Account Ownership
- Exposures
- Social Media Impressions
- Social Media Video Views
- Social Media Engagements
- Sponsor Media Value

Date Range:05-14-2024 to 10-20-2024

Sourcing:<br/>Data is sourced from broadcast networks and social media channels, including: Facebook, Instagram, Twitter, YouTube, and TikTok.

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Exposure Detection:<br/>Exposures are detected through a rigorous analysis and QA workflow to detect relevant brand exposures for each WNBA team resulting in thousands of hours of broadcast and social media posts analyzed with a subset of all annotations being reviewed for quality assurance of the data.

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Top Use Cases for Brands:

- With sponsorships across multiple teams, understand the exposure and value generated to evaluate return on sponsorship investment and to inform renewal conversations.
- When looking to buy sponsorships, identify high performing placements from the teams that you want to work with.
- Keep an eye on competitors in the space to understand where they're getting exposure and investing in sponsorship.

Relo Metrics 可为全部12支美国女子职业篮球联赛（WNBA, Women's National Basketball Association）球队的广播及社交媒体渠道的每一次品牌曝光提供专业估值服务。品牌方可依托该数据集评估现有合作关系，并探索未来合作机遇。

包含视图：
- 各权利持有人旗下每位赞助商及各类投放类型所产生的曝光量

视图内置数据表（可通过视图获取）：
- 权利持有人表
- 赞助商表
- 投放类型表
- 赞助商标注表

包含字段：
- 联赛赛季
- 赞助商
- 投放内容
- 平台
- 账户归属方
- 曝光量
- 社交媒体触达量
- 社交媒体视频播放量
- 社交媒体互动量
- 赞助商媒体价值

数据时间范围：2024年5月14日至2024年10月20日

数据来源：本数据集源自广播网络及社交媒体平台，包括Facebook、Instagram、Twitter、YouTube及TikTok。

曝光检测：品牌曝光通过严谨的分析与质量保障（QA, Quality Assurance）工作流完成识别：针对每支WNBA球队的相关品牌曝光，累计分析数千小时的广播内容与社交媒体帖文，并抽取部分标注数据开展质量核验，以保障数据准确性。

品牌方核心应用场景：
- 针对拥有多支球队赞助合作的品牌方，可通过分析相关曝光量与价值，评估赞助投资回报率，为续约洽谈提供决策支撑
- 计划采购赞助权益时，可从意向合作球队中筛选表现优异的投放类型
- 持续监控同赛道竞争对手，掌握其曝光渠道与赞助投入布局

搜集汇总

背景与挑战

背景概述

该数据集通过广播和社交媒体渠道追踪12支WNBA球队的品牌赞助曝光情况，提供赞助商、投放类型、媒体价值等结构化数据，帮助品牌方量化赞助投资回报并分析竞品动态。数据覆盖2024年赛季周期，经严格质量检测流程确保准确性。