Flushing Out Homeowner Perceptions to Improve Voluntary Septic to Sewer Conversion With Social Marketing Social Marketing Quarterly

Septic systems are recognized as a contributor to water quality degradation. Septic to sewer conversion programs are being implemented to mitigate nutrient pollution but success of voluntary programs is dependent on homeowner participation. The purpose of this study was to identify elements of potential social marketing strategies that could advance the voluntary adoption of septic to sewer conversion programs.