Variables_of_Twitters_ brand_activity_influence_spreading_behavior
收藏NIAID Data Ecosystem2026-03-10 收录
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https://data.mendeley.com/datasets/2phnpkvz8z
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资源简介：
Data
The data shared shed light on the factors that mediate between brands and audiences in their relationships within a social media platform answering the two research questions presented on the article:
RQ1: What are the constructs that represent audience spreading behavior of branded content within an online brand community?
RQ2: Using brand controlled variables, what are the key indicators that predict the spreading behavior of branded content within an online brand community?
创建时间：
2017-01-27
