eCommerce Benchmark KPIs: Global Beverages

In 2023, next to an add-to-cart rate of 13.7%, a cart abandonment rate of 70.5%, and a conversion rate of 4%, the eCommerce Benchmark KPIs for the global Beverages market also consist of an AOV of US$110.7, a discount rate of 11.3%, and a return rate of 3%.

于2023年，在全球饮料市场，电商领域的基准关键绩效指标（KPIs）除了13.7%的加入购物车率、70.5%的购物车放弃率和4%的转化率之外，还包括平均订单价值（AOV）为110.7美元、11.3%的折扣率和3%的退货率。