Share of Europeans planning a sun and beach holiday trip 2024, by country

According to a September 2024 study on the travel intentions of Europeans, roughly a quarter of surveyed Britons planned to take a sun and beach holiday in Europe in the next six months. Meanwhile, only eight percent of respondents in Italy intended to take a sun and beach vacation over the same period.根据2024年9月对欧洲人旅游意图的研究，大约四分之一的受访英国人计划在接下来的六个月内前往欧洲享受阳光和海滩度假。与此同时，仅有八分的意大利受访者计划在相同时间段内进行阳光和海滩度假。