Media & Entertainment Share of Voice: Linear, Streaming and Theatrical

What this data set is:
Top content Share of Voice (SOV) describes the percentage of engagement by distribution type (linear, streaming, theatrical) generated vs all media content in the US. Unlike the Media & Entertainment Share of Voice: All Content reports which details the share of voice for specific titles, this report illuminates the share of voice at an aggregated distribution type level.

Data Detail:
This report contains a list of the three distribution types with their associated SOV percentage (%) for yesterday.

Methodology:
Diesel Labs is a data curation company that specializes in deriving insights from the major social and video platforms to help researchers and analysts understand what topics are the most important and why. This report includes data from X / Twitter and is based on organic Tweets about the title(s) in question.

Application guidance / ideas:
This report can be used in conjunction with other forms of data (viewership hours, ratings, audience attention) to understand not just the volume of engagement but the relative share based on what is happening across the entertainment landscape. In addition it can be used to understand the relative impact that streaming content releases have vs other distribution types, or the relative impact of theatrical releases have vs other distribution types.

About Diesel Labs:
Diesel Labs measures audience engagement with content across all major social and video platforms - curating, organizing and analyzing the vast unstructured data and readying it for seamless integration into business intelligence tools, reporting and even generative AI models.

搜集汇总

背景与挑战

背景概述

该数据集衡量美国媒体内容中线性、流媒体和影院三种分发类型的参与度占比，提供昨日各类型的百分比数据。数据基于Diesel Labs从X/Twitter收集的有机推文分析得出，可用于评估不同分发类型在娱乐领域中的相对影响。