Green Vues -- 210 MM US adults, nine (9) personas, Green economy & sustainability, energy efficiency, and EV propensity

Green Vue Personas Propensity to live & buy green or clean energy products and other sustainability options. Dozens of variables (demos, lifestyles, financials, behaviors, media, purchases, attitudes) are combined to develop nine (9) different personas. Leverages decades of experience building custom segmentation systems for leading financial firms, retailers, agency networks, data aggregators and healthcare organizations. Over 210 million US adults off-line G1 – ‘The Green Life’ – 10% of US G2 – ‘Going Green’ – 7% G3 – ‘Love To Be Greener’ – 7% G4 – ‘Life is OK’ – 11% G5 – ‘Make Your Case’ – 12% G6 – ‘Low Tech’ – 12% G7 – ‘Comfort Driven’ – 8% G8 – ‘Value Driven’ – 12% G9 – ‘Budget Driven’ – 19% Green Vue Neighborhoods Over 215,000 neighborhood profiles (about 500 to 1,000 homes) and more than 27 million micro neighborhoods (about 4 to 10 homes) that reflect their overall Green Vue profile. Rank, compare, size and map any neighborhood and use the results to conduct market analyses. Green Vue Insights Regional, state, county, zip, neighborhood and micro neighborhood Green Vue profiles across the US pre-loaded into an interactive dashboard tool. Dozens of profiles and variables. Pre-built reports, charts, and comparisons. Interactive mapping to zoom in or across any locale or region. Easy to build custom reports for use by marketers, sales, researchers and analysts. Utility use case Currently being used by utilities to support energy efficiency and customer acquisition programs. Both electric and gas utilities (and their suppliers & contractors) face a rapidly changing regulatory environment. The future demand for their services is being driven by new state mandates and consumers' evolving views on climate & sustainability. Other use cases Auto manufacturers, retailers, CPGs, and hospitality companies -- especially global firms -- have added Chief Sustainability Officers to their C Suite. The Green Vue suite of products has been designed to help them push the need for deeper insights and better messaging across their organizations. In the US, especially, consumer views on the Green economy vary widely -- e.g., just under 3% of US car purchases in 2020 were all electric or plug-in hybrids vs over 50% in Scandinavian countries.

搜集汇总

背景与挑战

背景概述

Green Vues 数据集覆盖约2.1亿美国成年人，通过数十个变量构建了9种人物画像，用于分析绿色经济、可持续性和电动汽车倾向。它提供邻里档案和交互式仪表板工具，支持市场分析和定制报告，广泛应用于公用事业、汽车制造和零售等行业，以应对可持续性挑战。