UI/UX Design of a Voice of Customer Application Using Design Thinking

This study employs the Design Thinking method to guide the UI/UX design process for the Voice of Customer (VoC) application. This user-centered approach is intended as a creative solution to enhance customer satisfaction by providing a platform for feedback. The first phase, Empathize, focuses on gaining a deep understanding of the users. To achieve this, we collected data from 30 active customers.