Gen Y streaming service usage in the U.S. 2015

This statistic has been taken from the GfK report 'How People Use Primetime TV 2015'. This statistic provides information on the share of Millennial TV viewers in the United States who use streaming services on any device as of May 2015. During the survey period, 55 percent of Generation Y respondents stated that they used Netflix to stream video content. In total, 77 percent of responding Gen Y TV users used any streaming service. Millennials' media consumption leans towards digital media, streaming services for example, as this generation is particularly known for being technologically savvy and mobile-oriented. The 'How People Use Primetime TV 2015' report from The Home Technology Monitor™—GfK’s respected media technology research service – documents the audience’s use of television during primetime. It shows changes in primetime TV usage since 2004. The study looks at how people perceive their typical television behavior by detailing their primetime TV use yesterday. The report also explores attitudes towards primetime advertising. The GfK Group, founded 1934 in Germany, is the fourth largest market research organization in the world, operating in more than 100 countries across the world with over 10,000 employees.

此统计数据源自GfK报告《2015年人们如何使用黄金时段电视》。该统计数据提供了截至2015年5月，美国千禧一代电视观众在任意设备上使用流媒体服务的份额信息。在调查期间，55%的千禧一代受访者表示他们使用Netflix进行视频内容流媒体播放。总体而言，77%的回应千禧一代电视用户使用了任何流媒体服务。千禧一代的媒体消费倾向于数字媒体，如流媒体服务，因为这一代人以技术熟练和移动导向而闻名。来自The Home Technology Monitor™——GfK备受尊敬的媒体技术研究服务——《2015年人们如何使用黄金时段电视》报告，详细记录了观众在黄金时段的电视使用情况。它展示了自2004年以来黄金时段电视使用的变化。该研究通过详细描述受访者昨日的黄金时段电视使用情况，来探究人们对其典型电视行为的认知。报告还探讨了人们对黄金时段广告的态度。GfK集团成立于1934年德国，是世界上第四大市场研究机构，在全球超过100个国家运营，拥有超过10,000名员工。