Online travel market scale SEA 2024, by country

In 2024, the online travel market size in Singapore was the highest in selected Southeast Asian countries, of which the gross merchandise value (GMV) reached 12 billion U.S. dollars. Comparatively, for the same year, the Philippines had an online travel market size value of three billion U.S. dollars.Online travel in the Asia-Pacific regionThanks to the growing middle class and the development of tourism infrastructure, the value of the travel market in the Asia-Pacific region has increased in recent years. For instance, the transaction volume of the online travel booking market in China experienced rapid growth until the COVID-19 pandemic slowdown and is estimated to be on its way to recovering to its pre-pandemic levels in the coming years. Besides being a leading online travel market in the Asia-Pacific region, Singapore also had a high share of consumers who had used online travel agencies (OTAs) in Asia. OTAs and tourism in the Asia-Pacific regionThe Asia-Pacific region has become an important travel destination for tourists worldwide. The number of international tourist arrivals in the Asia-Pacific region has steadily risen over the past decade. OTAs have played a crucial role in facilitating tourism growth in the region, making it easier for travelers to discover and access new destinations. Convenience and ease of use were the main reasons for using OTAs in India. The most used online travel agencies in Asia were Agoda and Booking.com.

在2024年，新加坡的在线旅游市场规模在东南亚选定国家中位居首位，其总商品交易额（GMV）高达120亿美元。相较之下，菲律宾同年的在线旅游市场规模价值为30亿美元。得益于中产阶级的壮大和旅游基础设施的发展，近年来亚太地区的旅游市场规模持续增长。例如，中国在线旅游预订市场的交易量在COVID-19疫情放缓之前经历了迅猛增长，预计在未来几年将逐步恢复至疫情前的水平。新加坡不仅是亚太地区领先的在线旅游市场，其在亚洲地区使用在线旅游代理（OTA）的消费者比例也较高。亚太地区已成为全球游客的重要旅游目的地。在过去十年中，亚太地区的国际游客人数稳步上升。在线旅游代理在促进该地区旅游业增长方面发挥了至关重要的作用，使得游客能够更便捷地发现和访问新的目的地。便捷性和易用性是印度游客选择在线旅游代理的主要原因。在亚洲，最常用的在线旅游代理为Agoda和Booking.com。