eCommerce Benchmark KPIs: South Africa

In 2023, next to an add-to-cart rate of 10.4%, a cart abandonment rate of 87.7%, and a conversion rate of 1.3%, the eCommerce Benchmark KPIs in South Africa also consist of an AOV of US$77.4, a discount rate of 9.8%, and a return rate of 10%.

至2023年，南非电子商务基准关键绩效指标（KPIs）中，除10.4%的加入购物车率、87.7%的购物车放弃率和1.3%的转化率外，还包括平均订单价值（AOV）为77.4美元、折扣率为9.8%以及退货率为10%。