Mexico (2010): Identifying Drivers and Channels of Communication to Promote Condom Use among Non-Gay MSM in Mexico

Between April and May of 2010 PSI/Mexico will conduct a FoQus for MP study to gather information in the above mentioned areas. Participant observation will be used to collect data. This technique is especially helpful to detect new fashion and trends and to understand activities where population awareness is limited, as it provides a detailed description of a culture from the viewpoint of a researcher who brings both inside and outside perspectives. The researcher looks, talks and listens to the target population. The approach in this study is the social use of the space and the characteristics of the men who inhabit-use those places to know life styles, values and aesthetics from the Non identified gay MSM.