Social media visibility and cross-broader cultural consumption

This dataset contains social media visibility indicators and box office performance data for 201 Chinese domestic films released between 2019 and 2024.The data were collected from multiple Chinese digital platforms, including Weibo, Douyin, Maoyan, Baidu Index, and WeChat, and include variables such as social interaction counts, audience anticipation metrics, word-of-mouth indicators, and film genre classifications. The dataset was used in the study “Social media visibility and cross-broader cultural consumption”. It supports regression and factor analysis examining how domestic social media visibility relates to overseas box office performance.