Anonymized Interview Metadata for "Transgressing Beauty and Gender Norms: Textual Analysis of Male Celebgram Posts in Indonesia and Malaysia"

This study explores how male beauty influencers in Indonesia and Malaysia are redefining masculinity on Instagram, a platform that offers both opportunity and risk in culturally conservative societies. Through makeup, fashion, and aesthetic expression, these “celebgrams” challenge traditional gender norms while gaining visibility and building supportive online communities. Their presence is partly fueled by a strong female following and the “female gaze,” which helps reshape beauty ideals and opens up professional opportunities. While Instagram offers a relatively safe space for self-expression and empowerment, offline backlash reveals the tension between digital freedom and social conservatism. This research highlights how social media enables layered forms of identity negotiation and cultural change, offering insight into how gender expression is being reimagined in Southeast Asia.<br>