Acxiom EMEA: Geo-Spatial Sample Data DE

Geographical data provides relevant insight for a wide scope of applications, providing a robust picture of multiple geographical layers to enhance geospatial analysis, segmentation, personalization and audience engagement.

Acxiom combines data from multiple reliable private and public sources, summarizing individual and household data attributes for a given geographic level to create robust unique estimates for each area. The use of proven granular data and multivariate procedures ensure the projections accurately reflect the area. As this is aggregated information, it is no longer possible to identify individuals and the data can be considered anonymous, protecting consumers’ privacy in accordance with local and EU privacy laws.

An extensive range of demographic and lifestyle attributes are available, including:
- Lifestage Demographics
- Household Composition
- Daytime Population
- Home and Property
- Income and Employment
- Affordability and expenditure
- Lifestyles, Interest and Charity
- Automotive
- Finance and Credit
- Media, Channel and Technology
- Personicx Segmentation

Attributes are a combination of counts and scores for a range of demographic, income and lifestyle data at the level of KGS14PLZ. The level of KGS14PLZ combines the German postcode, with the official statistical areas that communities use for their internal planning processes and their statistical publications. This combination is divided refined into granular homogenous areas with an average number of 400 households, providing the perfect area level for marketing decisions. Mapping of the KGS14PLZ via geojson is included in the data package.

Use cases & Benefits:

Elevate your analysis and marketing with an improved understanding of local areas and market potential to:
- Optimize strategic planning for site location and sales territories.
- Define the right mix of products and services to offer based on market characteristics.
- Target individuals geographically with online and offline communications.

搜集汇总

背景与挑战

背景概述

该数据集提供德国地理空间样本数据，通过整合多源可靠信息在KGS14PLZ地理层级上汇总了人口统计和生活方式属性，支持地理空间分析和营销决策。数据经过聚合处理确保匿名性，并附带地理映射，适用于选址规划、市场细分等商业应用。