Amazon sponsored display CTR in the U.S. 2020-2022

In 2022, the median click-through rate (CTR) of sponsored display ads on Amazon in the United States stood at 0.25 percent. Click-through rate (CTR) is calculated as the total number of clicks divided by the total number of impressions attributed to the advertising campaign in question.

于2022年，亚马逊美国地区赞助展示广告的中位点击率（CTR）达到0.25%。点击率（CTR）的计算方法为，将针对特定广告活动的总点击量除以该广告活动所获得的总曝光量。