1st Party Data Enrichment

Gain insights on timing for your customers or prospects who are shopping across specific product journeys, which can help your business understand when it is time to do outreach and deliver personalized experiences while reducing reliance on third-party cookies. Over 25 journeys to choose from:

- **BANKING & MORTGAGE** – Purchase | Refinance | Reverse | HELOC
- **FINANCIAL SERVICES** – Personal Loans | Car Loans | Student Loans | Credit Cards
- **INSURANCE** – Home | Auto | Life | Health (Medicare, Dental, Disability, Short term)
- **HOMEBUYERS**
- **HIGHER EDUCATION**<br/>

**InfutorData** helps you personalize how you engage with your current customers, lapsed customers, and even aged leads, by enriching your first-party data with:

- Up-to-date contact information for each identity
- Relevant characteristics for each consumer profile
- Unique insight into their latest shopping activity

With more accurate and complete consumer data, you can solve the challenges of segmentation, personalization, and prioritization—improving your ability to understand the best consumers to contact, along with where, when, and how to reach them. We do this all while operating with the highest industry standards for data security and privacy to minimize and mitigate risk.

**About the Provider:**<br/>**InfutorData (formerly Verisk Marketing Solutions),** offers award-winning identity data and insights to connect the dots that create a true picture of marketable adult U.S. consumers and households. The company responsibly sources compliant data – including unique propensity data such as in-market shopping signals, which enables marketers and publishers to enrich and expand existing consumer data to drive marketing personalization. As identity experts trusted for decades by many of the world’s leading brands, publishers, platforms and data compilers, InfutorData honors consumer privacy through compliant sourcing, responsible data usage and technology that helps create better consumer experiences and improved marketing outcomes.

搜集汇总

背景与挑战

背景概述

该数据集专注于第一方数据增强，帮助企业在特定产品旅程中分析客户或潜在客户的购物时机，以优化营销外联和个性化体验，减少对第三方cookie的依赖。它提供超过25个产品旅程选项，并通过InfutorData增强数据，包括更新联系信息、消费者特征和购物活动洞察，同时确保数据安全与隐私合规。