Global Advertising Data | 2.4B+ MAU / 500K+ Active Mobile Apps / 35B+ SDKs | Audience Targeting and Activation

Our audiences are modeled based on mobile data signals from our SDK and direct publisher integrations. We apply machine learning techniques to model advertising data such as age and gender. We model users' interest based on apps on device and interaction with ads. We also model interest by intersecting location data with known POIs. Start.io predicts and classify users for different genders based on apps on device signals. Users can be classified as “Male,” “Female,” based on probability thresholds. Enhance your programmatic advertising strategies with Start.io's demographic Data. Our data allows businesses to tailor their advertising efforts and connect with users based on behavioral, demographic, and interest-based insights.