Global Advertising Data | 2.4B+ MAU / 500K+ Active Mobile Apps / 35B+ SDKs | Audience Targeting and Activation

Our audiences are modeled based on mobile data signals from our SDK and direct publisher integrations. We apply machine learning techniques to model advertising data such as age and gender. We model users' interest based on apps on device and interaction with ads. We also model interest by intersecting location data with known POIs. Start.io predicts and classify users for different genders based on apps on device signals. Users can be classified as “Male,” “Female,” based on probability thresholds. Enhance your programmatic advertising strategies with Start.io's demographic Data. Our data allows businesses to tailor their advertising efforts and connect with users based on behavioral, demographic, and interest-based insights.

搜集汇总

背景与挑战

背景概述

该数据集基于SDK和发布商集成的移动数据信号，运用机器学习技术对年龄、性别等人口统计特征以及用户兴趣进行建模，覆盖超过24亿月活跃用户和50万活跃移动应用。它通过位置与POI数据交叉分析用户行为，为程序化广告提供受众定向和激活支持，帮助企业基于人口统计、兴趣和行为洞察优化广告策略。