Survey of market research managers' views about customer analytics

Data based on survey responses from an online questionnaire directed at market research managers in the US.<br><br>Using an online questionnaire 435 market research managers in the United States were surveyed about their views on using customer analytics to provide reliable customer information to gain market edge.<br><br>Using SPSS AMOS software, the resulting data identifies new trends in the business intelligence industry in transition and particularly the usage by market relations managers of customer analytics information.<br>