Consumer Survey (May 1961)

Omnibus survey from the area of market research.

Topics: Judgement on price development and individual reaction to
price increases; judgement on the DM revaluation; consumption of
semi-luxury foods, tobacco and alcohol; purchase of fashionable
articles; brand purchases; product tests; product image, determined
according to the shopping list procedure; advertisement knowledge and
evaluation of advertising text; use of cosmetics; visits to fairs;
vacation destinations; perceived advertising broadcasts on radio and
television; income development; evaluation of the situation of Berlin;
reading newspapers; party preference.

Demography: age; sex; marital status; religious denomination; school
education; occupation; professional position; employment; size of
household; head of household; social origins; city size; state;
possession of durable economic goods; willingness to participate in the
interview.

Interviewer rating: social class and economic situation of respondent;
weekday of interview; interest of respondent in survey topic.