Share of IT decision-makers that interact with social media ads worldwide 2023

During a global survey carried out among IT decision-makers in 2023, 22 percent of respondents who belonged to Generation Z said they interacted with advertising on social media. The share amounted to nine percent for respondents from the Boomer generation.

在2023年对全球信息技术决策者进行的一项调查中，22%的Z世代受访者表示他们与社交媒体上的广告进行了互动，这一比例在婴儿潮一代受访者中仅为9%。