Information advertisers can use to target ads in the U.S. 2022

During a 2022 survey carried out among consumers in the United States, 76 percent stated that it was acceptable or somewhat acceptable for advertisers to target them based on the media they consumed. Nearly the same share was okay with being targeted based on their prior purchases.

在2022年对美国消费者进行的一项调查中，有76%的受访者表示，对于广告商根据他们所消费的媒体内容进行定位，他们认为这是可接受的或在一定程度上可接受的。几乎相同比例的受访者也对根据他们之前的购买行为进行定位表示同意。