Survey of 41 SMEs for Perceptions of Profitability, Effectiveness, Operational Efficiency and Market Growth in Albania after Piloting Data Analytics

This study explores the role of data analytics in supporting the long-term growth of Small and Medium-sized Enterprises (SMEs) in emerging markets in Europe, taking into consideration the case of Albania. it is located in southeastern Europe, is one of the continent's emerging markets, with SMEs contributing significantly to the national economy. Understanding the implications and potential of data-driven decisions for SMEs becomes essential as these markets develop in the context of global technological breakthroughs. A survey was used to collect data from SME owners and data scientists across the key industries. The adoption of data analytics and several indicators of SME sustainability, such as operational effectiveness, profitability, and market expansion, were examined in this study. The field names are self-explanatory, and more details can be found in the accompanying article.