Leading online purchase categories in Italy 2022, by market share

In 2022, purchases of consumer electronics and media were popular in Italy, standing as the most successful e-commerce category with a market share of nearly 30 percent. Fashion products accounted for 26 percent, while transactions of toys, hobby, and DIY made up 16 percent of the e-commerce market.

在2022年，意大利消费者电子与媒体产品的购买热潮方兴未艾，成为电子商业领域最为成功的类别，市场份额高达近30%。时尚产品占比26%，而玩具、爱好及DIY类交易的份额则构成了电子商务市场的16%。