Burkina Faso (2011): Etude Flash FoQus - Repositionnement de Prudence
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https://doi.org/10.7910/DVN/27376
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资源简介：
The results of a 2010 TRaC study among sexually active men indicated that consistent condom use was low, specifically among youth. In 2011, the platform conducted a Flash FoQus study to assess the positioning of its Prudence brand, which debuted in 1991 and had not been repositioned since 1996. A consumer workshop allowed members of the target audience to express their perceptions of the Prudence brand, and to suggest ways to improve upon it to better appeal to customers.
创建时间：
2014-09-22
