Countries with the most Pinterest users 2024

As of April 2024, there were almost 90 million Pinterest users in the United States, making it the country with the most Pinterest users by far. Ranking second was Brazil, with 38.925 million users, followed by Mexico, Germany, and France, respectively. Pinterest’s audienceIn the first quarter of 2024, Pinterest had a total of 518 million monthly active users (MAUs) worldwide, an increase of two million users from the previous quarter. Throughout 2021, the social media site saw a steady decline in MAUs, after seeing a constant increase throughout 2020. The increase in usage of many social media platforms coincides with the COVID-19 pandemic and consequent lockdowns. As of April 2024, significantly more women than men used Pinterest, with women making up almost three-quarters of its user base. The platform’s largest audience, in terms of gender and age, was women between the ages of 25 to 34, who accounted for more than a fifth of all users, followed by women aged 18 to 24 years. User satisfactionAccording to the American Customer Satisfaction Index (ACSI), as of June 2021, Pinterest scored the highest level of customer satisfaction for selected social media sites, ranking ahead of platforms such as YouTube, Wikipedia, and TikTok. Overall, Pinterest received a total score of 78 out of 100 index points. Pinterest’s financialsFor the financial year 2023, Pinterest generated over three billion U.S. dollars in global annual revenue, a rise from the previous year’s result of 2.8 billion U.S. dollars. The majority of this revenue was generated in the United States. Additionally, in the last quarter of 2023, the social media platform reported a net loss of over 200 million U.S. dollars. As of June 2023, Pinterest was one of the biggest consumer internet and online service companies worldwide in terms of market capitalization. With a market cap of 19 billion U.S. dollars, Pinterest ranked in 16th place, ahead of Chewy, Delivery Hero, and Etsy.

截至2024年4月，美国Pinterest用户数量接近9000万，使其成为拥有最多Pinterest用户的国度。紧随其后的是巴西，拥有3892.5万用户，其后依次为墨西哥、德国和法国。在2024年第一季度，Pinterest的全球月活跃用户（MAU）总数达到5.18亿，比上一季度增加了200万。自2020年全年持续增长之后，2021年社交媒体网站MAU数量出现稳步下降。许多社交媒体平台的使用增长与COVID-19大流行及其随之而来的封锁措施相吻合。截至2024年4月，使用Pinterest的女性用户数量显著多于男性，女性用户占其用户群体的近四分之三。在性别和年龄方面，平台最大的受众群体为25至34岁的女性，占所有用户的五分之一以上，其次是18至24岁的女性。用户满意度根据美国顾客满意度指数（ACSI）的评估，截至2021年6月，Pinterest在所选社交媒体网站中取得了最高的顾客满意度，领先于YouTube、Wikipedia和TikTok等平台。总体而言，Pinterest在100点的满意度指数中获得了78分。Pinterest的财务状况在2023财年，Pinterest的全球年营收超过30亿美元，高于前一年的28亿美元。其中大部分收入来自美国。此外，在2023年最后一个季度，该社交媒体平台报告了超过2亿美元的净亏损。截至2023年6月，Pinterest在全球市值最大的消费互联网和在线服务公司中排名靠前，市值达到190亿美元，位列第16位，领先于Chewy、Delivery Hero和Etsy等公司。